AI Research Partner for Frontline Voice Interviews | Arbor
An AI-powered embedded research team, learning from your frontline
Arbor hears from your frontline to turn conversations into actionable intelligence.
Real voices. Real intelligence.
Consulting-quality research power, at a fraction of the cost and time.
finds the insights you need
through
at scale
Design and launch high-quality voice interviews to hear from the people experiencing your business.
Here's how
Create Listen Understand Act
Create
Umi helps you design curated interviews to surface the insights you need.
Listen
Umi has thousands of conversations with your frontline — so you don't have to.
Understand
Umi transforms scattered conversations into strategic intelligence for you.
Act
Umi delivers recommendations and action items ready for you to implement.
that surfaces
insights hiding in plain sight
With Umi
- Structured insights from thousands of conversations
- Root causes clearly identified
- Recommended action items ready to implement
- Proactive alerts before problems arise
Without Umi
- Scattered offline conversations
- Intelligence trapped in daily routines
- Problems you don't know exist
- Emerging issues going unnoticed
Powering operational insights for
We realized most of our complaints weren't about service — it was wait times at just a few locations.
VP Operations, Hospitality
Store managers were flagging the same issue over and over. Now we can quantify impact.
Regional Director, Retail
People were more candid than they are in surveys. That part surprised me.
Head of Field HR, Hospitality
We caught a training gap before it showed up in customer reviews.
Director of Training, Hospitality
We stopped arguing about anecdotes.
COO, Manufacturing
We didn't need another dashboard. We just needed to know where to focus.
Location Manager, Transportation
We could tie customer complaints back to specific shifts, not just the location overall.
VP Operations, Retail
We always had plenty of customer data. What we were missing was why the store experience felt inconsistent.
VP Customer Experience, Retail
Frequently asked questions
What is Umi?
Umi is Arbor's AI researcher. It runs natural, voice-based interviews with your frontline employees and customers at scale, then turns thousands of conversations into operational insights and recommendations leaders can act on.
How are Umi's AI voice interviews different from surveys?
Traditional surveys capture shallow, infrequent signals. Umi has real, adaptive voice conversations that probe for the 'why', so you uncover root causes and context that multiple-choice surveys miss — without adding work for your team.
Who does Umi interview, and are conversations anonymous?
Umi interviews the people closest to the work: frontline employees, managers, and customers. Conversations can be anonymous, which encourages candor and surfaces issues people rarely raise in formal reviews.
What kind of insights can Umi surface?
Umi identifies operational issues, root causes, and emerging risks across roles, locations, and shifts, then delivers synthesized themes, supporting quotes, and recommended actions in shareable reports and live dashboards.
Is our data secure?
Yes. Arbor is built for the enterprise with SOC 2 Type 2 certification, end-to-end encryption in transit and at rest, 24/7 security monitoring, and full GDPR and CCPA compliance.
How do we get started with Umi?
Book a demo and our team will help you launch your first AI voice interview in minutes, share it via link or QR code, and start turning frontline voices into decisions.
Ready to meet Umi?
Your AI consultant is standing by.